Mission | Vision | Values

Mission

To be the first-choice resource by inspiring and educating anyone who wants to participate more actively in natural health and wellness.

Vision

To engage the world by providing preventive natural health knowledge that positively impacts everyone’s health and wellness.

Values

INTEGRITY
We are honest and factual with our peers, customers, and readers.

AUTHENTICITY
We will be genuine and transparent in all that we do.

INNOVATION
We take risks, push boundaries, and challenge ourselves in new ways.

CARING
We care about the well-being of each other, our community, and our planet.

PLAYING
We take time to play because work is hard; we live to enjoy a healthy life.

GROWING
We best live our values through growth, both personal and organizational.