To be the first-choice resource by inspiring and educating anyone who wants to participate more actively in natural health and wellness.
To engage the world by providing preventive natural health knowledge that positively impacts everyone’s health and wellness.
We are honest and factual with our peers, customers, and readers.
We will be genuine and transparent in all that we do.
We take risks, push boundaries, and challenge ourselves in new ways.
We care about the well-being of each other, our community, and our planet.
We take time to play because work is hard; we live to enjoy a healthy life.
We best live our values through growth, both personal and organizational.