In 2014, APG joined forces with supermarket giant Loblaw to launch a visionary natural health magazine. An exciting new platform for APG, sage targets a previously untapped consumer audience. Found in the Natural Values section and other strategic locations in Loblaw stores, sage introduces natural living ideas to a mass audience. In short: sage reaches people who may not have considered natural health before.
sage is an open invitation to all things natural, healthy and sustainable. It welcomes readers to take a breath, bite into real food and chase that fitness goal. Readers enjoy easy-to-understand natural health information and articles from a trusted source. The featured recipes are healthy takes on family staples. The drive behind sage is to promote and encourage healthy, natural lifestyles for families throughout Canada. It’s natural living for you and your family!
sage is available 10 times each year in more than 800 Loblaw locations across Canada, with an initial distribution of 140,000 each issue.