Kevin Greenwood

Director, alive Academy

Enthusiastic traveler | Passionate about the outdoors | The best perspectives are often from uncomfortable places⁠—like high up on a rock wall | The mountains are my healing place

A food industry veteran, over the past three decades Kevin has worked for Manitoba Harvest, Nature’s Path, and A&W. He is passionate about the outdoors and loves rock climbing/mountaineering, paddling, and hiking⁠—particularly in the Sea-to-Sky corridor where he lives with his wife Shirley. Between them they have three boys (adults actually) and love nothing more than spending time with them. Kevin is also an avid consumer of good food and drink⁠—hence the need to be active!

Kevin received a Bachelor of Science degree from UBC and a few years later completed his Master of Business Administration at the Rotman School of Management (University of Toronto). He has served as Vice President of the Canadian Hemp Trade Alliance and served on the board of the Hemp Industries Association (US). Kevin is also a volunteer panelist/mentor for UBC’s Feeding Growth program.